Wednesday, September 26, 2007

Dream Academy


It's not always the case that family and business go hand and hand. But the three sisters behind up-and-coming Stockholm-based line House of Dagmar have successfully made their fashion gig a family affair, too. Named after Kristina Tjader, Sofia Malm, and Karin Soderlind's shared hero, their late grandmother, House of Dagmar brought the trio together over their love of fashion and their desire to give their similar style a distinctly familial twist. "Our grandmother was very feminine and chic," says Tjader, one of the two designers behind the label who, along with Malm, built the brand from its knitwear beginnings the full collection it is today (Soderlind opts to stay behind the scenes as the line's main press contact). "This is something that we remind ourselves of everyday."

Always looking to the past to find classic silhouettes to renew and retool, this fall the sisters took inspiration from "after-ski retro glamour of James Bond," says Soderlind, who along with her partners, mixed rich wools with classic winter cuts. The result is long, luxe cardigans in updated alpine patterns, modern variations on the skinny ski pant, and ribbed knit jumpers. And, it's their upcoming collection where the sisters hope to shine. Selected by Gen Art to present their spring/summer 2008 collection at the Fresh Faces fashion show during this past New York Fashion Week, the girls once again took cues from a bygone era, looking to the work of Abstract Expressionist Jackson Pollock. The collection features neutral-toned egg-shaped silhouettes, a nod to un-worked beige canvas, splattered with bright prints reminiscent of one of the Action painter's dribbles. "The common thread throughout the collection is the idea of a work in progress," says Tjader.
And with the collection already picked up by Opening Ceremony and Fred Segal, it seems that House of Dagmar has itself come along way from the trio's days growing up in Gothenburg, learning how to sew from their grandmother. "To see our clothes in New York and America is a dream that we never thought would come true," says Tjader. "It's amazing."
House of Dagmar is available at Opening Ceremony in both New York and Los Angeles. For more information, go to http://www.houseofdagmar.com/.

Sunday, September 23, 2007

Take a Tour of Coco Chanel’s Apartment


Shortly after naming Keira Knightley the new face of Coco Mademoiselle (replacing a debased Kate Moss), Chanel has released a beautiful short film starring the actress as “a modern day Coco Chanel — a mysterious and independent woman that takes destiny into her own hands.”
You can watch the film on the perfume’s new interactive microsite, which also allows you to go behind the scenes of the filming, and – most impressively – take a tour of Coco Chanel’s actual Paris apartment. Coco was a revolutionary figure in her time, and her persona remains a powerful force in the fashion world to this day, so to get a glimpse into her apartment is a real treat.

Tuesday, September 18, 2007

Unforgivable Woman fragrance launch to broadcast live on MySpace

Sean "Diddy" Combs will make history on Wednesday, when he launches his first women's scent, Unforgivable Woman. It isn't that the rapper has stumbled upon a never-before-used top note, but rather, the launch party at a $35 million townhouse on New York's Upper East Side will be broadcast live on MySpace. Starting at 10 p.m., viewers who log onto www.myspace.com/diddy will have unlimited access to red carpet arrivals and select insider moments from guest celebrity hosts, who will guide viewers through the party with cameras set up on each floor of the manse to capture all the excitement and beats courtesy of DJ Soul. There goes the neighborhood.

Sunday, September 9, 2007

Fashion Week - Spring 2008



After seeing the high lights of Rodarte collection, my conclusion is.... none, in other words, in my point of view nothing is new. It does not surprises me, I am not saying that nothing is pretty, on the contrary, the problem here it is just that, nothing is worthy of adjectives like brilliant, magnify or surprising.

Monday, September 3, 2007

Colour Mood Boards for Fall 2007, Winter 2008

Green Tones Mood Board
This year designers opted to show in a wide range of colours. As well as the usual monochrome schemes of black, white and grey the freshest feel to new colour for autumn is green. The most prominent green fashion tones are sea green, jade to citrus, chartreuse and moss. Dusty citrus lime tones are especially popular hues this autumn. Peridot, emerald and jade jewellery or Venetian glass green beads provide the green glow of an accessory that really picks up an outfit.

Coloured bags and matching shoes are the accessory statement this autumn. It is now perfectly acceptable to have matching bag and shoes again.

We always know when a colour will be a big fashion trend when top fashion houses like Dior produce shoes and handbags in the green colours as shown in the first mood board. This workboard also shows texture a winter feature of fashion.





Purple Tones Mood Board
Purple has been key through summer 2007 and now ranges from a wine purple that has a hint of red present to a violet purple that verges with royal blues and French navy. Notice how in this board shiny colours are set against matt textures. Texture is key to autumnal fashion vocabulary.

On the colour page we saw that the key new fashion colours for Autumn Winter 2007/8 are as usual darker tones than the summer palette. Purple is now a key colour in the Fall 2007/8 fashion colour palette.






Golden Terracotta Tones Mood Board
This is how designers have used golden tans and rich terracotta colour for autumn 2007. Leathers and suede take naturally to tan tones. Texture is important with croc effects and slippery satin tops that shimmer and shine. Watch how this fashion trend for tan soon encourages you to purchase orange and rust based clothing.







Silver Greys Colour Mood Board
Silver and greys are also part of the metallic trend. Grey knitwear, silver toned jewellery and diamante fashion jewellery will be in all the high street shops.





Source: fashion-era.com

A/W 2007-2008







September arrived already and with it is time for us to think about what we are going to buy for the next season. I must confess that normally, for this time of the year I would be already being missing autumn cold and its clothes, but this year I’m not. Perhaps because the summer in Portugal is a little unstable, as well as in the rest of Europe. But as I’m a fan of fashion, I’m already seeing what are the hot things. Here is my opinion:

Key Fashion Trends for Fall 2007 & Winter 2008



Major New Fashion Looks for Fall 2007 Winter 2008
Top Twenty Key Trends

1. COATS - A major trend is for coats - seek Cocoon volume, Trapeze A-lines or masculine lean tailored fitted coats.
2. PLAIDS AND CHECKS - Big tartans and checks create punk influenced jackets, dresses, bags and coats.
3. ARMY & NAVY MILITARY - Sgt. Pepper - braids, brass, ornate pea coats, martial lines in black, navy, cream, olive.
4. GLEAM & SHEEN - METALLICS, LEATHER, PATENT, PLASTIC, RUBBER - shine, sheen, glow, glimmer and gleam.
5. BIKER BABE - Leather multi zipper biker jackets, sans studs. Supple leather knee coats worn with skinnies.
6. ARMORIAL - Clothes with hardware or reptilian textured leathers make the perfect warrior women.
7. 1940s GLAMOUR GODDESS GOWNS - Grown up dressing for girls who emulate 1940s satin clad sultry sirens.
8. SECRETARY DRESSES - Figure hugging midi dresses for hourglass bodies. Try sack, trapeze or pinafore alternatives.
9. OPULENCE - Pailettes and embellishment bulks-up to become passementerie. Deluxe gold trim overlays black.
10. SKIRT SUITS - Formal dressing made easy with matchy matchy jackets and full or pencil skirts.
11. SHOOTING PARTY - Lighter weight country look tweeds, moleskin and corduroy separates, but for town wear.
12. EQUESTRIAN - Sporting touches in boots and trousers. Think jodhpurs, crisp shirts, caps and riding capes.
13. MAN ABOUT TOWN - Androgynous dressing in high-waisted man tailored pants, or tuxedo masculine trouser suits.
14. GLOBAL NOMAD - Ethnic Mix - tribal look that evolves, refuses to die. Melting pot traveller clashing prints, patterns.
15. WINTER WARMERS - BIG KNITS - Every wardrobe will succumb to at least one item from oversized knit ranges.
16. QUILTED, PADDED & PUFFA LOOKS - Practical glamour for winter cosiness. This is edgy when styled well.
17. MONOCHROME - Black with white optical effects, grey knitwear and tailoring.
18. BLACK ON BLACK - Black texture is laid beside other textures. Matte against shiny, or dull against shimmering black.
19. COLOUR - Jewel colours, bold brights - orange, coral, pink, red, emerald green, amethyst and purple.
20. PURPLE - Any tone, any shade as long as it's purple. Amethyst, aubergine, puce, purple, mauve, lilac, lavender.

Window Talent




As I like fashion and design in general, I always had a secret love for show windows. I think that with a well designed shop window and a good speech, it is possible to influence the persons, so they don’t look like clones, and that, my friends it is something that terrorizes me. I believe that when we are born we bring with us our personality and it seems to me that we are all equals. I realize that for many people, to have a style implicates some expense, but nowadays we are not obliged to spend rivers of money to be well. This put up, I think that a shop window can move mountains, i.e. can open mentalities, end fears and above all, can make new talents appear.
I ´ve done a search in the Internet and discovered a site with some works done Japan. I leave some for you to see. Enjoy!!!