APLF Color & Material Trends Fall/Winter 2010/2011

The contradictions of this century disorient us: things are changing and threaten to upset the way we live.

The spirit of fashion for Fall-Winter 2010/2011 will express this evolution in two simultaneous ways:



1. A demand for quality, authenticity, safe values, protection and alternative energies.

2. A need for personalisation and individual freedom, which will bounce off restraints and radiate optimism. These two currents will guide our tastes and desires, leading to a fresh burst of creativity, innovation and non conformism.A context ideal for daring, surprising styles. Somewhere between EMOTIONS and SENSATIONS, the coming season will be a time of optimistic fashion, expressed through four themes full of contrasts and paradoxes:


EMOTION-IMPULSE: feel!



SENSATION-LUXURY: touch!


EMOTION-PERFORMANCE: move!


SENSATION-GLAMOUR: enjoy!

Get the PDF here

WILD GIRL

Hi! You must know Jessica Szohr from Gossip Girl. Well, I know her and I find her style to die, like Rachel Zoe would say. I like how she keeps it a little wild, but at the same time with a layer of polishiment. Take a look!

One Luv

You may never heard about site FADMASHION, if not, you better take a look. This site serves as a platform and launch pad for new disigners and to find new talent in fashion. It was there I found the One Luv whose designer is Dina Ochwada. In her words "this is a brand that aspires to keep in the front line and push the boundaries for those who want a fresh new style before the rest ." I especially like the fact that as colour.

 

São Paulo Fashion Week - Day 2

Alexandre Herchovitch

Iodice

Osklen

São Paulo Fashion Week

Here are same photos of the first day!

Erika Ikezili

To like The Like

Yesterday I was on the Internet when I discovered a new girls band, The Like. This alternative rock band consists of four girls from Southern California, Elizabeth "Z" Berg (vocals / guitar), laena Geronimo (bass), Tennessee Thomas (drums / vocals) and Annie Monroe (organ). What is also interesting is that these girls are daughters of figures of music with some importance. Elizabeth's father is the producer of Geffen called Tony Berg, the father of Charlotte is the producer Mitchell Froom, and the father of Tennesssee, Pete Thomas, is the longtime drummer for Elvis Costello. Not only they have this biological background, they still manage to make the perfect connection between  music and style.

 I liked what I heard  quite a lot, but I liked what I saw even more. Once I knew a little about the musical influences, which are the musical groups of girls of the '60s, the Beatles, Stones, Kinks, The Who and Motown and Wrecking Crew, I realized why these girls are giving that talk not only music scene.

In fashion, we are always making trips to the past to gather inspiration and bring tothe present the essence of those times and use it to create new forms, giving them a single language. With The Like, we can see exactly this process.

You may know a little more about them here!

I like The Like!
 
 

Rodarte style for Everyone

When looking to a fashion show or to a fashion editoril, the styling seems the simplest thing, but when we go shopping or when we open the doors of our wardrobe seems to have entered the twilight zone where nothing makes sense no matter how much the effort. With this in mind, the Mullevy sisters shows us how to mix up their new holliday collection for Target.
"Laura and I were inspired to do this collection by the films that transformed our youth. Harold and Maude, Rosemary's Baby and Bonnie and Clyde are all movies with interesting, free-spirited women who question the status quo. We didn't want to create clothes that literally looked like they belonged in those films, but instead we wanted to capture the feeling of their worlds. We have been collaborating with Autumn de Wilde since our first show. Her photographs bring out the spirit of our work and reveal moments that we would have never seen unless she were there to capture them." Kate Mulleavy, Rodarte.