APLF Color & Material Trends Fall/Winter 2010/2011

The contradictions of this century disorient us: things are changing and threaten to upset the way we live.

The spirit of fashion for Fall-Winter 2010/2011 will express this evolution in two simultaneous ways:



1. A demand for quality, authenticity, safe values, protection and alternative energies.

2. A need for personalisation and individual freedom, which will bounce off restraints and radiate optimism. These two currents will guide our tastes and desires, leading to a fresh burst of creativity, innovation and non conformism.A context ideal for daring, surprising styles. Somewhere between EMOTIONS and SENSATIONS, the coming season will be a time of optimistic fashion, expressed through four themes full of contrasts and paradoxes:


EMOTION-IMPULSE: feel!



SENSATION-LUXURY: touch!


EMOTION-PERFORMANCE: move!


SENSATION-GLAMOUR: enjoy!

Get the PDF here